Q & A with Phil Knight
In the closing chapter of "Shoe Dog" you write, "I think constantly of the poverty I saw while traveling the world in the 1960s. I knew then that the only answer to such poverty is entry level jobs. Lots of them. I didn't form this theory on my own. I heard it from every professor I had, at both Oregon and Stanford, and everything I saw and read thereafter backs it up. International trade always, always benefits both trading nations."
Three days into his presidency, Donald Trump pulled the U.S. out of the Trans-Pacific Partnership (TPP) that Congress had previously approved. Last May, then-President Obama traveled to Beaverton to promote the pending trade agreement on the NIKE campus.
What are your thoughts about President Trump tearing up the TPP? Do you think his argument that binary trade agreements are better for the U.S. than multinational agreements has merit? Do you find it ironic that a liberal Democrat president would be supportive of TPP while a conservative Republican president would be hostile?
The TTP was a great idea that fell apart before Donald Trump pulled the U.S. out of it. It had so many amendments and riders it was not a good bill, including cutting the life of medical patents from 17 to 5 years.
I think NAFTA and free trade in general have been huge economic pluses for the U.S. and the world. The problem gets to be that in the growth there comes dissolution as well. A guy loses his job in the steel mill and says it is due to the trade agreement. He gets a job at NIKE and says, "I got a job in the accounting department."
These points of view have built over the decades until today so much of the public is, unfortunately, against free trade.
During President Obama's visit last May, NIKE CEO Mark Parker told CNBC, "We expect that TPP will actually help create more like 40,000 jobs when you look at suppliers, other manufacturers, and engineering in the United States over 10 years."
Since then, President Trump has torn up the agreement and threatened a 20 percent Border Adjustment Tax (BAT). Both House Speaker Paul Ryan and Ways and Means Chairman Kevin Brady have initially signaled they favor the BAT. What do you think of a BAT? Why is "globalism" as an economic philosophy/theory suddenly not in favor with a large segment of the American public?
I think a Border Adjustment Tax is a disaster for the U.S. economy. I think NIKE will basically be okay, since all competitor shoe prices will go up by a like percentage, but the damage to retailers/consumers would be huge. The company I think gets hurt the most is Wal-Mart with its almost 200,000 jobs.
In a 2010 pre-game radio interview in Seattle, then-University of Washington Athletic Director Scott Woodward commented about the University of Oregon: "It's an embarrassment what their academic institution is, and what's happened to them as far their state funding has gone. In my mind it's a wonderful athletic facility, but they've watched it at the expense of the University go really down."
Last year, you and your wife committed $500 million to the University of Oregon to build a new science complex, stating, "In an age of declining public support for scientific research generally and declining public higher education support specifically, Penny and I are delighted to contribute to these critically important areas."
Though he was forced to apologize at the time by the UW president, was Woodward right about Oregon's misdirected priorities? Did he provide our university with some much-needed neighborly tough love?
First, I think the University of Oregon is a very good university. But it has suffered mightily from the continually smaller and smaller annual contributions from the state of Oregon. The university's new president is simply transitioning the school into a private university. He is the ideal person to do that.
In 2016, you contributed $380,000 to seven Republican candidates in state legislative races. Why? Did the Public Employees Retirement System's $22 billion unfunded liability have anything to do with your decision to support Republicans? In the next few years, 30 percent of state employee payroll budgets will be dedicated to PERS payments. Do you think the PERS liability/obligations will inhibit companies in the future from moving or expanding into Oregon?
I think, left unchecked, PERS will just, very simply, sink the whole state.
Your father, William Knight, served in the Oregon legislature, and your business partner Bill Bowerman's father, Jay Bowerman, was governor of Oregon. From your perspective, is Oregon suffering from a leadership crisis? Are there any current Oregon office holders in whom you have confidence to direct our future?
I ask myself, why is Oregon so worse off fiscally than Arizona or Indiana? Indiana certainly does not have more natural resources, more educated populace. I conclude it is due to political leadership. Mitch Daniels simply got Indiana straightened out, giving the capability to have a good educational system.
I think there are some promising young leaders in the state that could do the same thing here. That is my hope.
Your memoir "Shoe Dog" has been on the New York Times Hardcover Nonfiction Bestseller's list since its publication in May. Your book has been praised, without exception, for the quality of its prose. Can you describe the procedure, exercises and daily writing habits you learned/practiced to accomplish such a feat?
Three years, eight drafts, two Pulitzer Prize winners looking over my shoulder. That's all there is to it.
In Bill Gates' review of your book, he writes, "What I identified most with from his story [was] the odd mix of employees Knight pulled together to help him start his company ? theyy were not the people you would expect to represent a sportswear company. It reminded me a lot of my very early days at Microsoft. Like Knight, we pulled together a group of people with a weird set of skills. They were problem solvers and people who shared a common passion to make the company a success."
Do you think future American generations will be as entrepreneurial as past ones? Will they be problem solvers?
I think the interesting thing about Bill Gates' comments is that the pioneers at Microsoft, like those at NIKE, came from improbable places. The keys to both places were ability and passion for the challenge. I think there is plenty of that in young people today. I am optimistic about the entrepreneurial attitudes of American young people.
Your father was the publisher of the Oregon Journal from 1953-1971. What is the state of American journalism? How important is print journalism to the future of media? What is your take on President Trump's assault on the media and "fake news"? Does he have a point? How much has the collapse of the region's major print newspaper, the Oregonian, hurt our region's civic dialogue?
I worked on the Daily Emerald at the University of Oregon for four years and did think about a career in journalism. (Maybe I could have been an editor at the Oregonian).
Journalism has deteriorated alarmingly over the decades due primarily, first to television, then to the internet. People get their news from those sources, so the print journalists search for controversy, even when it doesn't exist. And TV has followed suit.
It is disturbing, but as long as news can be found someplace there is hope.
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