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Q and A with Mike Pihl, Spokesman for Timber Unity


How long have you owned Pihl Logging Company in Vernonia? How did you get started? How many employees do you have? And what is the condition of private logging businesses in the Northwest post "spotted owl" generation?


Mike Pihl Logging has been in business for 37 years. It started in 1982 as Pihl Brothers Logging with my twin brother Matt. At the age of 19, I went to work logging in Alaska. I had a mission in mind to start my own business. I saved every paycheck and payed cash for my first machine; it was a Skagit yarder SJ-5. Currently we have 22 employees, which is the magic number for us. We are fortunate around Vernonia; we have a lot of private timber which is well managed, so we have plenty of timber to harvest and manage.

 


You are the spokesman for the rural grassroots uprising called Timber Unity. The Portland Tribune and other media sources credit Timber Unity with defeating the Cap and Trade bill (HB 2020) in the 2019 legislative session. Does Timber Unity deserve this credit and how did you become their spokesman?


#TimberUnity played a big part in defeating the Cap and Trade bill. The grassroots movement took away a lot of time and money from the backbones of Oregon. It was a necessary movement to help defeat the Cap and Trade bill.


Adam Lardy contacted me to speak at the second rally at the capitol on June 12. I educated myself and felt passionate about the 98-page disaster with an emergency clause. I felt compelled to stay involved from that point on.

 

 

In the matter of a few days in June, the Timber Unity Facebook page grew from 3,000 members to 51,000 members. There was a 20-mile line of trucks on Interstate 5 heading to the Capitol to protest HB-2020 (Cap and Trade). Why was the Cap and Trade bill the spark that started rebellion in rural Oregon? Why wasn't rural Oregon involved with this same intensity in last year's governor's race between Knute Buehler and Gov. Brown?


We felt we were about ready to get mowed over and were going to lose our jobs and our rural communities. A hard lesson has been learned with governor Kate Brown. The next election #TimberUnity and its 51,000 members will be more aware of the Democratic and Republican party candidates running.

 

 

The Portland Tribune commented on the growing power of your group, noting that two members were invited to the White House. Brad Reed, spokesman for Renew Oregon, and a leading advocate for HB 2020 said, "Sadly we know that the climate crisis is harming people in rural Oregon. They are among the hardest hit by drought, wildfire and tree disease, fishery collapse. And now it's just inaction. The White House is actively working to make the problem worse."


What's your reaction to progressives who blame the collapse of rural Oregon on climate change and not on the government's mismanagement of Oregon's national forests? Do you think climate change is real? If so, do you think the problem can be solved, and how?


Yes, I think climate change is a real issue. We already have carbon eating machines (trees) eating carbon for free without the State of Oregon paying for it. When is the last time the government ever managed anything better than the concerned private sector?

We are working the best we can working with climate change by managing forests property and buying machines that are tier 4 emissions compliant.

 

 

Todd Stoffel, a log truck driver from Washougal, explained grassroots Timber Unity's conception to the Portland Tribune: "A couple of guys had an idea and they created a Facebook page. It's been word of mouth from there. This is a voice for rural Oregon, rural America, that we're tired of being steamrolled."


Yet Aubrey Weiner, a correspondent for the Salem Reporter wrote, "The Timber Unity movement is purported to be grassroots, according to several Republican lawmakers and protestors. However, they are in part financed by Stimson Lumber CEO Andrew Miller, who is prominent on their Facebook page."


Is Stoffel correct about the origins of Timber Unity? If so, were you concerned how the media might portray Miller's relatively small $5,000 seed donation?


Todd Stoffel is correct; #TimberUnity was created by a few guys that were tired of it. Those men started when Stimson CEO Andrew Miller announced he would be closing the mill. Andrews's $5,000 stake was simply to help get #TimberUnity started in the legal process because he knew it was going to be a big movement and it was for a good cause that would help others fight the same battle.

 


Timber Unity has come out against the recall of Gov. Brown by the Oregon Republican Party. You wrote on Facebook, "We are not getting behind a recall effort ... we want to be smart about how we ask our members to get involved and, the fact is, the legislature is what's causing the problem." How will your group make decisions about other policy issues?


There are other groups that are in charge of the recall on Kate Brown. #TimberUnity is trying to focus on the house bills that will be coming up in the 2020 session. If any bills involve the destruction of businesses in Oregon, we will defend ourselves as a group.

 

 

How does a grassroots group with such sudden prominence and public exposure maintain its original honesty, freshness and populism? How do you prevent yourselves from being co-opted by forces who want to take advantage of your sudden popular power?


#TimberUnity keeps its members and the public informed about the destructive legislation. #TimberUnity has been to many community events to stay in the eye of the public. We need to concentrate on our own forces and not be distracted by others that might want to take advantage of us as a group.

 


Here's how the History Channel describes your company's role on their show, "Ax Men," now in its 10th season:


Of the 2,300 residents in Vernonia, almost all know someone who relies on company owner Mike Pihl to keep their family fed. Pihl Logging is comprised of a group of men who like to trade jibes with each other almost as much as they like to cut timber. The men of Pihl are like family, at times dysfunctional but always entertaining. They may fight like brothers, but they will always have each others' backs.


What are the commercial challenges and/or benefits of starring on "Ax Men"? How do you remain focused on your company's core mission?


I have enjoyed being on the show "Ax Men." The show gets logging into the eye of the public. Because of "Ax Men," I have been given many opportunities to speak positively about the logging industry.


The challenge was that the industry was very critical of us for being on the show because of the drama involved. So this season on "Ax Men," the mission was to focus on real logging and the responsibility of it.


It has always been my main mission to run a successful logging business. I have the proper management, and I trust my guys enough for me to take some time to help fight to keep rural Oregon in business.

 

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Kicking Butt, Timber Unity, and Alice's Restaurant
By Eric Fruits

 

"I mean, we kicked their butts."


That's Kate Brown, speaking at the National Governors Association earlier this month: "We saw in 2018 that when we talked about health care, we won, and we won handily. I mean, we kicked their butts."


By most measures, 2018 was a butt-kicking. Brown comfortably beat Republican Knute Buehler, and voters handed Democrats a supermajority in both houses of the state legislature.


Even so, half of the votes -- 49.9 percent -- were cast against Brown. Add up all the ballots in the legislative races and close to half the votes were cast against the Democrats. Democrats may have a supermajority in the legislature, but they barely have the majority support of the voters.


Nevertheless, they ran the session as if they had a mandate. They took full advantage of a once-in-a-lifetime opportunity to load the best of their bad ideas on the backs of everyday Oregonians: a crushing "commercial activities" tax, rent control, forced family leave pay. Most of these bad bills were pushed by Portland area politicians who expected, or demanded, that their Democratic colleagues toe the party line.


But something happened along the way. Something organic and unexpected.


Just when HB 2020, the Cap-and-Trade bill, looked like it was going to cross the finish line, hundreds of tractors, heavy haulers, and logging trucks circled the State Capitol to protest the bill as "Timber Unity." This happened twice, with the second protest bigger than the first -- a 20-mile line of trucks converging on the state house.


The Portland area legislators saw a rowdy group of Yellow Vesters, but coastal Democrats saw their constituents -- constituents who saw themselves as small business owners but were, nevertheless, subject to the new tax on sales and facing thousands of dollars in new taxes on top of the taxes they already pay. Constituents who saw cap-and-trade as a death sentence for not just their businesses, but their way of life. Constituents who saw the bill's "Job Transition Fund" as an insult -- a bunch of elite urbanites telling the hicks and hayseeds that if they lose their jobs they can learn to code or travel the state installing solar panels.


When it came time to count votes, the people had spoken and the coastal legislators listened to their people. The votes weren't there. Cap-and-trade died.


Since then, the Timber Unity Facebook group has grown to more than 53,000 followers. That's more than double the followers of the Oregon Democratic and Republican Facebook pages combined. The page has created a community. Sure, there's politics and silly memes, but much of the page is filled with feel good stories, pleas for help, and a celebration of the timber and transportation sector. Arlo Guthrie sums it up in Alice's Restaurant, "You know, if one person, just one person, does it, they may think he's really sick ... And can you imagine fifty people a day? ... they may think it's a movement."


Creating change in this state isn't about some nifty technology. It's not about having some campaign consultant crafting a poll-driven message. It's not even about voter registration. It's about one person, then 50 people, then 53,000 people -- plus their friends and family -- realizing that elections do have consequences. Then you've got a movement. A movement that can demonstrate elections really have consequences.

 

Has Patriotism Become Uncool?
By Jim Pasero


In his book "Shoe Dog," Phil Knight tells how he compensated for missing time with his boys during their childhoods by telling them bedtime stories about the American Revolution. In these stories, Knight's children were time travelers who become loyal soldiers in our nation's battle for independence. It's a theme and literary technique Knight uses throughout his book.


Here are samples of Knight's stories about his time-traveler children:


"Boston, April 1773, along with several other angry colonists, protesting the rise of import duties on their beloved tea, Matt and Travis History snuck aboard three ships in Boston Harbor and threw all the tea overboard."


"Thomas Jefferson was toiling to write the Declaration of Independence, you see, struggling to find the words, when little Matt History brought him a new quill pen and the words seemed to magically flow."


Knight is also sentimental and reverential about our nation's military heroes. "I found MacArthur the most compelling. Those Ray-Bans, that corncob pipe -- the man didn't lack confidence ... how could you not love him?"


Knight, quoting MacArthur, explains why an entrepreneur would admire the larger-than-life American figure. "You are recognized," he said prophetically, "by the rules you break."


Knight's prophesy didn't take long to reach fruition. Just days before our nation's 243rd birthday, July 4, 2019, Nike rescinded its gift to America by recalling its Betsy Ross shoes.
There was a time when scorching the nation's flag on the July Fourth would have been a cultural faux pas, but Nike made quick work of that rule, breaking it to smithereens and in a most public way.


They did so on the advice of company guru, Colin Kaepernick, who convinced the company that celebrating American colonial history was ... well ... uncool, something to be ashamed of. Nike agreed.


In an exculpatory story just days after Nike's abdication of American history, the Wall Street Journal published an article, "The Corporations and the Culture War, The big companies are becoming 'woke,'" that let college business majors explain what went on inside Nike's corporate brain.


Sam Krupp of Indiana University: "Pulling the Betsy Ross shoe may have moved Nike back into the social graces of the left. If it did, then it was a great success."


Lindsay Lance, an MBA student from Vanderbilt: "Nike knows that people who buy its shoes weren't likely to be offended when it pulled a design that included the Betsy Ross flag. Younger people tend to be more politically progressive and economically aggressive. They identify with companies that share their views, and they're willing to punish those that don't. Accordingly, businesses have learned not to step out of line. It's not worth the headache. If they're even insufficiently vocal about the liberal cause of the day, they risk negative press and social media wrath. In response, the corporations are feckless, bending to pressure and chasing trends."


For Nike, stepping out of line was honoring American colonial history. Not cool -- especially since the company's founder is old, white, male and privileged.


Another loosely connected recent item was the reaction by Democratic governors to antics going on in the Democrat presidential debates concerning immigration and border security.


In the June debate, most of the leading candidates, Elizabeth Warren, Bernie Sanders, etc., raised their hands when asked who would make illegal border crossings a civic rather than criminal offense.


In response, the New York Times' Jonathan Martin wrote "Democrats' Left Turn Alarms Governors," featuring Democrat governors, Michigan's Gretchen Whitmer, New Mexico's Michelle Lujan Grisham and Rhode Island's Gina Raimondo -- all women, all governors of blue states, and all politicians who answer to real people (the deplorables) and not just progressives from hard left national interest groups.


On immigration, Raimondo and Grisham, explain how they see their party's candidates' stances on open borders. Raimondo is appalled. "Come on, secure the borders, people need to be safe, people need to feel safe."


Open borders? "That's just scares too many people," adds Gov. Grisham of New Mexico.


So what's the connective tissue between patriotism, American exceptionalism, and border security? Leaving Donald Trump out of it (if that's possible), why are progressives so dug in against this national connective tissue?


In the WSJ's "America's Nationalist Awakening," the Hudson Institute's Christopher DeMuth explains why corporations have turned so left:


"Today's recipe for success and happiness is not to manage within limits and accommodate constraints ... I do not know where this impulse comes from. Perhaps wealth and technology have relieved so many ago-old constraints that we have come to imagine we can live with no constraint at all ... It is a revolt against reality. Resources are limited. Lasting achievement is possible only with a structure."


And that structure requires secure borders, or as Gov. Raimondo says, "Come on, secure the borders!"


Corporations want open borders until they don't. The citizens of Hong Kong would certainly love to close the border between themselves and their unwanted partner, the Chinese dictatorship.


Corporations think in short terms. They forget who sacrificed to give them the climate, the freedom, to succeed. That climate can change, especially if patriotism and national borders become uncool. In America these concepts are inextricably linked to entrepreneurism. If one is on the decline, the other surely follows.


Knight ends his 2016 memoirs with this warning about our business climate. "I'd like to remind future entrepreneurs that America isn't the Shangri-La people think. Free enterprise always irritates the kinds of trolls who think to block, to thwart, to say no, sorry, no. And its' always been this way. Entrepreneurs have always been outgunned, outnumbered. They've always fought uphill, and the hill has never been steeper. America is becoming less entrepreneurial, not more. A Harvard Business School study recently ranked all countries of the world in terms of entrepreneurial spirit. American ranked behind Peru."


The American colonists were the original risk takers, the original rule breakers. No wonder Knight admires them and wanted so desperately to impress their values on his children.


Knight may be out fashion, but he's not wrong.

 

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Oregon Transformation Newsletter is a project of
Third Century Solutions
Principals: Bridget Barton and Jim Pasero
Send comments to: Jim@ThirdCenturySolutions.com